About the project

Heart + Soul. Down in Stillwater, Ok, is a thriving bike shop called District Bicycles. The owners, Bobby + Crystal, came with a big ol’ bucket of dreams, plopped down in a brick building in the heart of downtown, and threw open the garage door a few short years ago. Since then, Bobby has created (and OWNS) the hashtag #unlearnpavement, and from there birthed The Land Run 100, a gravel bike race through their little slice of Oklahoma red dirt land.

Everything they’ve got is right here – tears, sweat, blood, happiness…ALL.

Want to be a part of it? Go here.

Client
land run 100